Assessment criteria for marketing plan value part 1 executive summary brief review current strategy and marketing mix performance analysis (eg ratios) resources analysis (use of models or frameworks) reduce costs and thus provide greater profits to the different owners of rooms in the hotel strategic marketing mix. During the last sales meeting, the general manager has announced that the hotel board would like to see a new marketing approach to promote the hotel’s restaurant in order to increase the turnover for its food and beverage business by 20% over the next financial year. Situation analysis public relations plays an important role in the marketing mix, presenting the hotel as a supportive member of the community and participating in significant local events to assist in developing ongoing cooperation, assures repeat business and good working relationships.
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