The nine-cell industry attractiveness-competitive strength matrix is useful for helping decide which businesses should have high, average, and low priorities in allocating corporate resources in a diversified company, the competitive advantage potential of cross-business strategic fit is greater when. Hosted by general electric (ge) mckinsey matrix templates (ms-excel & ms-word) the general electric ge mckinsey matrix template is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as one of the steps in the strategic planning process. What does a 9-cell industry attractiveness/business strength matrix displaying adidas' business units look like 3 does adidas' business lineup exhibit good strategic fit. Overview of the mckinsey matrix: industry attractiveness and a competitive strength of units nine-cells matrix nine cell matrix template with colorful and mono-color squares separate slides with a place for investment strategies description.
The nine-cell industry attractiveness-competitive strength matrix a is useful for helping decide which businesses should have high, average and low priorities in allocating corporate resources. The nine-cell portfolio matrix is a widely used tool in business area or consulting to help companies screen large portfolio of strategic business units or for the evaluation of investment opportunities as part of product portfolio management. Ge multifactoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. The ge matrix has nine cells v/s four cells in the bcg matrix industry attractiveness and business unit strength are calculated y first indentifying criteria for each, determining the value of each parameter in the criteria and multiplying that value by a weighting factor.
9 cell industry attractiveness business strength matrix ge/mckinsey matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process the template allows the user to generate the matrix using ms-excel the msword template allows the user to tabulate and present the results of portfolio analysis in a word document. Transcript of walt disney case - strategic management 1955 - park in california opened 1966 - disney died of lung cancer what does a 9-cell industry attractiveness/business strength matrix displaying walt disney company’s business units look like what is your assessment of the long-term attractiveness and competitive strength of the. Ge nine cell matrix: up to 10 different factors can be used to define industry attractiveness major factors are market size, market growth rate, demand variability, industry profitability, competitive rivalry, global opportunities, entry and exit barriers, capital requirement, macro environmental factors (pest) up to 10 factors can also be used to define sbu strength. Kraft foods’ corporate strategy as an independent company involved addressing weaknesses in its core businesses and building a globally dominant snacks business, leveraging its heritage foods brands, and creating a performance-driven corporate culture that would bring about profitable growth capable of generating attractive returns for shareholders.
The matrix comprises of nine cells, with two major dimensions, ie business strength and industry attractiveness business strength is influenced by market share, brand image, profit margins, customer loyalty, technological capability and so on. Dimensions of the matrix: business competitiveness and industry attractiveness considering the current tendency of the majority of fashion and luxury companies to internationalize and develop multi-product and multi-brand. The ge/mckinsey matrix is a nine-cell (3 by 3) matrix and it is primary used to perform business portfolio analysis on the strategic business units (sbu) of a corporation a business portfolio is the collection of all the business units within a corporation and a large corporation has normally many sbus. A 9-cell matrix with the business units of adidas does not seem to be a good fit despite the fact that the business units are targeting a competitive advantage derived from product differentiation, the fact still remains that there is a sense of unrelatedness and dissimilarity in the value chains.
A nine cell industry attractiveness competitive strength matrix template 9 other size s nine cell matrix template 9 industry attractiveness matrix in consulting engaments with neral electric the nine cell template. The ge matrix has nine cells vs four cells in the bcg matrix industry attractiveness and business unit strength are calculated by first identifying criteria for each, determining the value of each parameter in the criteria, and multiplying that value by a weighting factor. Easy-to-use and simple ge matrix chart generator hi all, for those of you involved in marketing, the ge matrix (sometimes referred to as the ge/mckinsey matrix) is a mechanism for plotting market attractiveness against competitive positioning as a bubble chart using a pair of 1-9 ratings. The nine-cell attractiveness-strength matrix provides clear, strong logic for considering: a using only industry attractiveness in allocating resources and investment capital to its different businesses.
The analysis begins as a two-dimensional portfolio matrix but the dimensions are multifactorial with nine industry attractiveness measures and twelve business strength measures the business world is becoming increasingly focused on its investment decisions as resources become more and more scarce. Need help 7 business finance homework questions needed 9/5/2014 8:00 pm 1 what is kraft foods incâ€™s corporate - answered by a verified business tutor what does a 9-cell industry attractiveness/business strength matrix displaying kraft foods in the development of a sfas matrix,. The nine cells of the ge matrix are grouped on the basis of low to high industry attractiveness caliber of management the two composite values for industry attractiveness and competitive position are plotted for each strategic business unit (sbu) in a company’s portfolio. Walt disney company 9-cell industry attractiveness/business strength matrix (coming soon) i believe disney’s portfolio does exhibit good strategic fit the majority of their brands are compatible across all business units.